The simple life. We long for it. Pursue it. Theologize it. Downward mobility, simplicity, reconnecting to the earth—whether the waves are driven by social justice, nostalgia, or ecology— a major current of culture runs toward the simple life.
Because this is America (land of the me and home of the crave), our cultural currents appear on the radars of markets. What’s selling now? Anything green—which means cardboard packaging with one-color soy ink. Thrift stores (re-use centers!). Movies where superheroes of former generations inhabit didactic binary worlds. Co-ops; but not belonging to them—just shopping there. Books set in eras of beasts and duty that predate not only technology but antibiotics and indoor plumbing. Farming. Quilting. New monasticism. Beekeeping. Paleo(lithic) nutrition. Homeschooling. Bicycles. Refusing vaccines. Vaginal, drug-free birth. Read More »